For hotels with SPA · Luxury resorts · Stand-alone spas
PILOT Seeking pilot hotels — full AURI deployment73% of guests would rather book in private — from their phone, not the front desk.
Hotel, resort or stand-alone — customers book treatments in four taps. You keep brand, data, 100% of revenue.
30-min walkthrough · No credit card · Same-week slot · Founder on the call
52% of spa bookings happen outside business hours — peak at 8 PM.
Most hotel spas capture 1 in 10 guests. Wellness-integrated properties capture 1 in 3.
The ceiling is documented. The path is documented. Five barriers below explain the gap — and exactly what closes it.
- "I have to call the front desk."
- 71% of spa-goers have given up on a booking because reaching someone was too hard. The 10 PM impulse dies waiting for tomorrow — and tomorrow never comes.
- "I have to download an app."
- Guests will not install a hotel app for a three-night stay. App-install requirements eliminate 70% of potential users before they ever see the treatment menu.
- "I have to create an account."
- Forced account creation drives 70% of guests to abandon mid-flow. Every required field is one more reason to close the tab and go to dinner instead.
- "Your SPA menu is a PDF."
- A PDF is a brochure, not a sales tool. Interactive menus with live availability lift booking value by 20–30% versus static documents.
- "Your SPA desk is closed."
- 74% of mobile bookings are same-day. 77% of younger travellers decide spontaneously. A 10:30 PM impulse needs a 10:30 PM path.
QR code, browser, booked. No phone call.
Pure web. Any smartphone. Zero installation.
No login. No password. No forms.
Interactive menu, live availability, instant booking.
Always open. Captures the impulse the moment it happens.
Five barriers removed. Four taps to book. The delta between 10% and 30% is built one removed friction at a time.
The four numbers that decide your spa's P&L. Live, on every booking.
What hotels currently watch monthly in a spreadsheet, AURI surfaces in real time — so the lever moves the same day the data does, not at next quarter's review.
Hotel guests who book a treatment
The headline KPI. Where you sit today versus where wellness-integrated properties run — tracked per day, per channel, per source.
ISPA · Elevate Wellness 2026
Therapist hours delivered against schedule
The capacity metric every spa director watches. AURI's least-gap algorithm closes the dead 15-minute windows between bookings — the hours nobody invoices but everybody pays for.
Zenoti 2025 Spa Report — non-membership spas
Resource yield management
Systematic yield management lifts revenue per available room by 15–22%. AURI does it automatically — every booking confirmed against all three resources at once, no double-bookings to refund.
Validated in one atomic transaction
Cornell · CBRE Hotels
Revenue per available treatment hour
The gold-standard spa KPI — capture × ticket × utilization rolled into one number. The line your CFO actually compares quarter to quarter.
Cornell Hospitality · ISPA 2025
Same guest. Same hotel. Different outcome.
Same room. Same 10:47 PM. The only variable is the path from intent to confirmed booking — and what it costs the property when that path is broken.
Spots the SPA menu on the nightstand.
Reads it. Considers a signature massage for tomorrow.
Looks for a way to book. Finds a phone number.
“The desk closed at 10. I’ll call in the morning.”
Morning brings breakfast, the pool, then checkout.
Revenue from this guest
$0
Lost on this guest: $180 treatment + $40 retail.
Spots the QR card on the nightstand. Taps it.
The branded SPA menu opens. No app, no login, no account.
Browses live availability — therapist, room, equipment all in sync.
Books the signature massage for tomorrow in 40 seconds.
Confirmation lands. Charge posts to the room folio. Zero staff time.
Revenue from this guest
$180
Built for spas. Not retrofitted from a PMS.
PMS spa modules are room-night code with a wellness label glued on. AURI is purpose-built for one job — turning guest intent into booked, profitable treatment hours.
- 01Zero double-bookings. Guaranteed.
Every booking validates three resources in real time — therapist, room and equipment. The least-gap engine packs the day to maximise treatment hours per therapist, eliminating the 15-minute dead zones that quietly drain RevPATH. No double-booked rooms, no missing massage tables, no apologetic emails when the calendar disagrees with reality.
- 02Run a chain like one floor.
Chain managers see capture rate, RevPATH, no-shows and utilisation across every property in one live dashboard. Compare yesterday with last Tuesday, flag the underperformer, forecast next week's revenue. No spreadsheet exports flown in every Monday, no waiting on regional reports, no decisions made on 48-hour-old data.
- 03Your data. Your cloud. Nobody else's.
Each property runs on a dedicated, isolated Google Cloud project — separate compute, separate database, separate firewall. Your guest data never lives in a shared multi-tenant row. When contracts end, the infrastructure stays yours to keep. No vendor lock-in, no row-level isolation theatre, no risk of another operator's incident touching your floor.
Real adapters in the AURI codebase — honest about each one's status
Independent research speaks — not invented testimonials.
Four citable voices on SPA booking friction, drawn from hospitality and wellness research published in the last two years. When pilot customers are ready to be named, they will be.
Most hotel spas capture 8–12% of guest spending. Properties with integrated wellness strategies capture 25–35%.
Requiring guests to download an app before engaging kills adoption immediately.
A high-performing booking journey should feel calm, reassuring and effortless.
In the future, all hotels will have SPAs. The spa component is essential — it's part of our lifestyle.
What hotel operators ask before booking a demo.
Custom-priced per property — sized to your operation, your integrations and your languages. Flat monthly subscription, never per-booking commissions. The price you sign is the price you pay every month, regardless of booking volume. See the pricing page for the structural argument and book a private consultation for a number against your scope.
Payback timing depends on your current capture rate, average ticket and booking volume. We model your case on the consultation call against published industry benchmarks (CBRE, ISPA, Cornell) — see the research library for the underlying literature. For most properties the implementation investment recovers inside the first quarter, and the ongoing subscription is a fraction of the commission line on any marketplace at meaningful booking volumes.
Four to six weeks is standard. Week one is discovery and PMS connection. Weeks two and three cover branding, service catalog, therapist schedules and room and equipment definitions. Week four is staff training and parallel run. Weeks five and six are cutover and monitoring. Multi-property chains and unusual PMS configurations may extend to eight weeks. We will not pretend it is one day if it is not.
Live: Mews, Oracle Opera Cloud, Cloudbeds and Previo. Coming soon: RoomRaccoon — implemented and tested, production hookup happens with the first paying RoomRaccoon property. New PMS requests are welcome; new adapters typically ship in two to three weeks against a sandbox.
PMS-bundled spa modules are repurposed room-night code. They lack atomic therapist-and-room-and-equipment validation, guest-facing QR booking flows and ancillary-specific analytics like RevPATH. AURI runs alongside your PMS via API — your guests still settle through the room folio, but the spa department runs on software designed for spa.
Every AURI customer gets a private database in their own cloud project. No shared infrastructure, no cross-tenant access. Data residency is configurable — UAE region, EU region or your home region. Audit logs cover sensitive admin actions. GDPR by design; PDPL alignment confirmed for KSA and UAE deployments.
Shipping today: English, Polish, German and Arabic with full right-to-left. Guest booking flow, staff dashboard and notification templates are translated end to end. New language requests onboard in roughly two weeks.
Yes. We pre-deploy a private instance with your brand for the consultation — logo, colours, domain — and walk you through a real guest journey end to end. Thirty minutes with Maciej, the founder. Written proposal within three business days.
The pilot is a partnership, not a sale.
We are not trying to sell you software. We want to be your partner through the first weeks — tune the integration to your operation, agree on the KPIs that matter, and measure the result together.
On our side
- No setup fee — full configuration, branding, treatment catalogue, PMS integration, payment processor.
- Direct line to the founder and engineering team. No account-management layer in between.
- Customisation to your operating model where the standard flow does not match how you run the property.
- Jointly defined pilot KPIs — what we measure together and the threshold we both agree counts as a result.
On your side
- An individually agreed monthly support fee covering infrastructure and engineering time during the pilot.
- Open weekly feedback — what works, what does not, what is missing. A pilot lives off the conversation.
- Permission to publish a case study — fully anonymous or under your brand, the choice is yours.
- Statistical results in percentage form (capture rate, RevPATH, NPS). No commercially sensitive data.
The rest is set in a direct conversation. A pilot is a dialogue, not a template contract.
Talk to us about the pilotThe gap is documented. The path is engineered. The only thing left is the booking it captures.
Most spas live at 10–15% capture rate. Wellness-integrated properties run at 25–35%. The difference is not demand — guests want the treatment. The difference is whether the booking path lets them act on the impulse the moment it arrives.
- 30-minute private walkthrough, configured for your property
- Live capture-rate & RevPATH model on your numbers
- No commitment. No commission. No sales pressure.
Two ways to start
Both reach the founder directly. Same one-business-day response.
30-min walkthrough · No credit card · Same-week slot · Founder on the call.