The person who built it is real — and within reach.
Maciej Adamski, Founder & Engineer. He designed AURI, leads the engineering, and stays reachable — no sales layer between you and the product.
AURI is founded and engineered by Maciej Adamski, working with a small, focused team.
Enterprise engineering, brought to the spa floor.
Maciej builds large systems where reliability and data integrity are not optional. AURI is built with that same rigour.
- Built AURI end to end — booking flow, resource engine, PMS connectors, multi-property aggregator.
- Writes on hotel spa economics — capture rate, RevPATH, booking friction — drawing on published work from Cornell, ISPA, and the Global Wellness Institute.
Accountability you can't get from a platform.
When you buy software from a large vendor, the people who built the product sit three layers away. With AURI, the founder scopes your implementation and stands behind the result — decisions get made in one conversation, not three escalations.
For a founding partner: a direct line to the people who can change the product, and a stake in what gets built next.
One product. Done properly.
AURI isn't a side project or a feature inside a bigger suite. One system for spa and wellness is the whole focus. The architecture is documented on the Technology page.
Why I built AURI.
I spent more than a decade building enterprise systems at IBM, Kyndryl, and Michelin. In those places, downtime is a meeting and a wrong number on a screen is somebody's afternoon. Then I looked closely at hotel spas. Every other revenue centre in the building was measured live. The spa ran on a printed menu and a phone that went to voicemail at seven.
What struck me: most hotel spas capture only a fraction of the guests sleeping upstairs. The rest mostly aren't saying no — they're just never asked at the moment they're ready. That's an operations problem, not a marketing one — and I know what one looks like.
So, from Wrocław, Poland, I built the system that should already exist. Rigorous enough to be trusted with a hotel's data. Simple enough that a guest books in 60–90 seconds and never sees the machinery. We're at the founding-partner stage. If your spa could be doing more, I'd rather show you on your real numbers than tell you a story.
Questions about the founder.
Can I talk to Maciej directly before signing anything?
Yes — Maciej runs the intro calls himself, and scheduling accommodates GCC and EU business hours. There's no sales-rep layer, and he stays within reach for any technical or commercial question.
Where is the founder based?
Europe. Client instances run on Google Cloud in the region you specify.
Why trust a founder-led product over an established vendor?
It's a trade-off. An established vendor brings a larger support footprint and a longer reference list; a founder-led product gives you direct access to whoever can change it. For operators who want the spa run as their own system, that access is the feature, not the risk.
The question behind that one — what happens to your spa if AURI goes away — is answered straight here.
Bring your numbers. We'll show you the headroom.
A short intro call first — then a walkthrough on your spa's real capacity.