Resources and tools

Tools to size the opportunity in your spa.

Put in your own numbers and see how much spa revenue could be sitting uncaptured. No sign-up, no sales gate, nothing to download.

A tool, not a promise

Estimate your spa's revenue headroom.

A projection built from published industry benchmarks, not a quote and not a measured AURI result.

Illustrative annual headroom
€ 624,413
4,257 est. current spa bookings / year
9,461 est. bookings at target capture

Assumes ~1.5 guests per occupied room and one treatment per capturing guest, at a flat average value. This is a projection from industry benchmarks, not a measured AURI result. Your actual numbers depend on your mix, pricing, and staffing.

Glossary

The handful of numbers a spa is actually run on.

Six terms in plain operator language — what each means and what it tells you about your month.

KPI

Capture rate

The share of hotel guests who book at least one spa service — spa-booking guests divided by total hotel guests. The global average is 16.2% (Intelligent Spas, 2019). A hotel capturing 9 of every 100 guests is not short on demand; it is short on capture. Watched monthly, this is the number the estimator above turns into money.

KPI

RevPATH

Revenue per available treatment hour — the spa's version of RevPAR. It combines how full your hours are with how much each one earns. Read it weekly: on a full calendar, a fall means pricing is slipping; on an empty calendar, it means capture is the problem.

KPI

Utilization

How full the schedule really is — booked minutes divided by the minutes you could have sold. In a busy hotel, low utilization is rarely a demand problem; it usually means bookings are leaking between guest intent and your calendar. Read it next to capture rate before you conclude you need more staff.

KPI

No-show rate

The share of bookings where the guest never arrives, measured against every booking that reached a final state — completed, cancelled, or missed. It is revenue you already won and then lost. It is also one of the most recoverable numbers a spa has: reminders and deposits act on it within weeks.

KPI

Lead time

The average time between when a booking is made and when the treatment starts. It tells you how much of your demand is spontaneous versus planned. Short lead times mean you staff for a same-day rhythm and prompt guests while they are still in the building.

KPI

Average treatment value

What a typical booking is worth — treatment revenue divided by bookings taken. It is the multiplier in the headroom estimate above. Upgrades, add-ons, and longer treatments raise it, and every euro gained multiplies every point of capture you win.

See how AURI reports these across properties
Before the call

What operators ask before the intro call.

Will AURI work with our PMS?

Very likely. AURI connects to the PMS you already run and posts spa charges straight to the guest's folio, settling at checkout. Which connectors are live today, per-PMS notes, and typical timelines are on the integrations page.

How is AURI priced?

A one-time setup fee plus a flat monthly fee, with zero commission on any booking. What setup covers, the billing cadence, and exit terms are all on the pricing page.

Is our guest data shared with other hotels?

Never. Every property runs on its own single-tenant instance — a dedicated application and a dedicated database that no other client touches. How deep the isolation goes is documented on the technology page.

Do guests need to download an app?

No. Guests book in the browser, with nothing to install and no account to create. The whole guest journey is walked through on the product page.

Where do the estimator's benchmarks come from?

From published industry research, not from AURI installations — capture-rate surveys, booking-behaviour studies, and no-show benchmarks. The full corpus, with every figure's source and year, lives on the research page.

What is the founding-partner pilot?

We are selecting a small group of founding partners to run AURI live, with the setup fee waived, in exchange for a documented case study. The full terms and the application are on the pilot page.

A question these six don't cover? Book my intro call and ask it there.

You've run the numbers. Now see them live.

The estimator sizes the prize. A 30-minute intro call shows how AURI would capture it on your real capacity, your real menu, and your real PMS.

Same-week slot 30 minutes No obligation